If you want to build trust, say something trustworthy, say something true. Honestly, sometimes it’s best to just say it as it is.
Bill Bernbach. A master of ad copy. The reason why I wanted to work in advertising.
Yes, both Bill and Bob (Berbach and Gill) inspired me to enter the world of design. They opened my eyes to the use of wit. It’s a great communication tool. I’ve always been a fan of using copy in engaging ways in design.
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