ENGAGING COPY 3: BE HONEST

If you want to build trust, say something trustworthy, say something true. Honestly, sometimes it’s best to just say it as it is.

About these ads
Tagged , , , , , , ,

2 thoughts on “ENGAGING COPY 3: BE HONEST

  1. Tessa Stuart says:

    Bill Bernbach. A master of ad copy. The reason why I wanted to work in advertising.

    • leenewham says:

      Yes, both Bill and Bob (Berbach and Gill) inspired me to enter the world of design. They opened my eyes to the use of wit. It’s a great communication tool. I’ve always been a fan of using copy in engaging ways in design.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 991 other followers

%d bloggers like this: