As part of the Outer London Fund we are asked by The Muswell Hill Traders Association to create branding for Muswell Hill. They hold various events, many of which already exisited and had logo’s that were already in use. So the identity had to work with those, and new ones. The identity had to communicate everything that happened in Muswell Hill while still being emotive and recognizable. The solution was in the problem: Everything IN MUSWELL HILL. A variety of typefaces could adapt to emote various events, it could be fun, colourful and yet all still feel like one identity.