About Us


About the blog
This blog is about what we like.
What we think.
What we do…
…and what we have done.

About us

Since 1992, we (Lee & Ariana, the founders of Designed By Good People) have worked for many different design and advertising agencies, amassed 30+ international design nominations and awards and worked with clients as diverse as Coca Cola, Tesco, Natwest, Unilever, Axa, Sainbury’s, Loseley, Marks & Spencer, Waitrose, Travelex, Diaggio, Skype, J&B, Asda, Berry Brothers & Rudd, Cutty Sark, Knocando, Walls, Legal & General, The National Trust, The UK Government, Seicomart in Japan, Fresh & Easy in the USA and Fairtrade, to name but a few.

We set up Designed By Good People in 2010, to take what we had learnt working for some of the worlds most successful brands and share it with brands that love what they do, their people, their suppliers and their planet.

Brands that believe what we believe:

  • We believe in sustainability.
  • We believe in ethics.
  • We believe in doing what’s right whenever possible.
  • We believe in strong ideas that are solutions to defined design problems.
  • We believe we do better work when we believe in what we do and who we do it for.

We have expertise in design, branding, print, packaging and web.
We work in English and Spanish.

We hope to hear from you.

say hi@designedbygoodpeople.com

Lee’s story is here.

Ariana’s story is here.

7 thoughts on “About Us

  1. James Cheng says:

    Really support what you guys are doing. Keep it up!

    I’m actually considering the possibility of starting something similar in Hong Kong =)


    Liked by 1 person

    • leenewham says:

      Many thanks for the comment James. Yes, please start something along the lines of What If in hong Kong, but if you do please reference the source. If we do that we can build a network and hopefully publicize/grow the whole thing together.

      I look forward to seeing what you have come up with. If you do so, please send me something at hi@designedbygoodpeople.com




  2. Hi. I found your site while reading an article on David Airey’s site.
    I just want to commend you on your site and the work you do. Your philosophies on design resonate with mine, and I will definitely be visiting this site often.

    Keep up the awesome work you’re doing.

    Liked by 1 person

    • leenewham says:

      Thankyou Sedick. It’s always nice to get nice comments. I had a few blogs lined up but not finished at the moment, so I need to finish them to post. I look forward to hearing your responses to the post sin the future. I’m glad you found us!

      Enjoy the rest of the week,


      P.S. What is your favourite post so far?


  3. […] can be no mistaking the niche that Designed by Good People works in. Everything from their name to their clearly stated values tells clients with a specific […]


  4. […] can be no mistaking the niche that Designed by Good People works in. Everything from their name to their clearly stated values tells clients with a specific […]


  5. […] Designed By Good People. (2010). About Us. Retrieved on January 12, 2013 from https://designedbygoodpeople.wordpress.com/about-us/ […]


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