Author Archives: Lee @ Designed By Good People


Designed By Good People Believe-text

Living up to this isn’t easy. We thought we would share what we have learnt and what we do to be as ethical and eco friendly as possible as a company (and people).

Energy is a big part of our carbon footprint. So we wanted to to make it as small as possible. We chose the supplier with the lowest co2 per kwh in the UK. They invest their profits back into the British green economy (thank you Ecotricity).

The internet uses a huge amount of energy. So we found a company that powers it’s servers with 100% renewable energy (thank you Kualo).

Company waste can be a huge problem, so alongside the usual recycling of paper etc, we found a supplier that strips old computer equipment or finds new uses for it (thank you Eco Computers).

Being good doesn’t stop at the office. We try it limit chemicals as much as possible. We do all our laundry with eco friendly soap nuts (thank you Living Naturally).

Most Christmas cards end up getting thrown away after the festive period has ended. We believe that this is the time of year for sharing and goods deeds, so we thank everyone who has supported us with a Christmas story that supports a good cause instead of sending out next years waste. You can find out more about this here.

Obviously, the nature of design means that you have to create print, but this also means that you should try to reduce it’s impact. We found a printer who have fantastic customer service and quality without costing the earth (thank you Kopycat).

We work with a lot of small, exciting businesses. But all businesses need investment in time, expertise and money. We wanted to so something that enabled us to use money invested in our services, passion and craft in others. We thought microloans was a good way forward. So far we have helped 71 people, investing $4600 (Thank you Kiva).

What do you do to be ‘good people’?

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5p or not 5p.

When I was growing up, we always took our own bags to the supermarket. As usual, as our lives became busier, convenience ruled over common sense. We bought ready made foods, and our health suffered. We stopped taking bags to the supermarket and the environment suffered.

Bags are now 5p.

Bags are now 5p.

8.5 billion single-use plastic bags were taken home by UK shoppers last year – 7.64 billion of those in England. Plastic bags can take 1,000 years to decompose, costing an estimated £10 million a year to clean up in England alone.

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As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?).

We thought we would share some of these things with you from time to time because good people share. Continue reading

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We met Simon at London Bridge after he contacted us to find out what he was doing and why he was doing it. He had trained as a chef but had a passion for charcuterie. He didn’t like things to be fake or designs that tried to hard. We talked about all sorts of subjects, not just his brand. When someone is the brand, it’s good to find out more about them than just what they want to promote and sell.

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SAINBURY'S logo by thomas age 3

Recently we took a walk in a place we hadn’t been before with our toddler.

We turned a corner and suddenly a little voice said ‘look, Sainsbury’s’. He recognised the bright orange logo despite having only been in one Sainsbury’s store before. 

The things is, he can’t read yet. He recognised it, he didn’t read it. To him it was just an image, a picture. Continue reading

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It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you.

We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own.

We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Continue reading

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Image Designed By Good People

Three friends were walking past a river when they saw lots of children in the river floating towards a huge waterfall. One of the friends jumped in to try to save the children from going over the edge but there were far, far, too many of them.

The second friend started building a raft to save more children. He looked around for the third friend who was swimming up river. “Aren’t you going to help me build the raft?” he said.

“No” he replied, “I’m going to stop who or what is throwing the children in the water”. Continue reading

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