Category Archives: BRANDING WORK

A STORY ABOUT A LONDON CHARCUTIER

THE LONDON CHARCUTIER PACKAGING RANGE_LR

We met Simon at London Bridge after he contacted us to find out what he was doing and why he was doing it. He had trained as a chef but had a passion for charcuterie. He didn’t like things to be fake or designs that tried to hard. We talked about all sorts of subjects, not just his brand. When someone is the brand, it’s good to find out more about them than just what they want to promote and sell.

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GHOST SIGNS, DESIGNED BY GOOD PEOPLE

BROMLEY GHOST SIGN TOP DBGP

We love working on high street improvement schemes, especially when we have a chance to do something that builds on the character of the area. We are proud to be part of the Specialist Assistance Team to the Mayor of London and the GLA on high Street Regeneration. Continue reading

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A FAIR TRADE STORY, DESIGNED BY GOOD PEOPLE

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It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you.

We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own.

We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Continue reading

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IN MUSWELL HILL

IN MUSWELL HILL 1

As part of the Outer London Fund we are asked by The Muswell Hill Traders Association to create branding for Muswell Hill. They hold various events, many of which already exisited and had logo’s that were already in use. So the identity had to work with those, and new ones. The identity had to communicate everything that happened in Muswell Hill while still being emotive and recognizable. The solution was in the problem: Everything IN MUSWELL HILL. A variety of typefaces could adapt to emote various events, it could be fun, colourful and yet all still feel like one identity.

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