Tag Archives: designed by good people



This was something we had been procrastinated for a while, but we finally got around to it. We’ve moved our blog from wordpress.com to our self-hosting site. This will make sharing our thoughts with you easier. You can check it here:


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Designed By Good People Believe-text

Living up to this isn’t easy. We thought we would share what we have learnt and what we do to be as ethical and eco friendly as possible as a company (and people).

Energy is a big part of our carbon footprint. So we wanted to to make it as small as possible. We chose the supplier with the lowest co2 per kwh in the UK. They invest their profits back into the British green economy (thank you Ecotricity).

The internet uses a huge amount of energy. So we found a company that powers it’s servers with 100% renewable energy (thank you Kualo).

Company waste can be a huge problem, so alongside the usual recycling of paper etc, we found a supplier that strips old computer equipment or finds new uses for it (thank you Eco Computers).

Being good doesn’t stop at the office. We try it limit chemicals as much as possible. We do all our laundry with eco friendly soap nuts (thank you Living Naturally).

Most Christmas cards end up getting thrown away after the festive period has ended. We believe that this is the time of year for sharing and goods deeds, so we thank everyone who has supported us with a Christmas story that supports a good cause instead of sending out next years waste. You can find out more about this here.

Obviously, the nature of design means that you have to create print, but this also means that you should try to reduce it’s impact. We found a printer who have fantastic customer service and quality without costing the earth (thank you Kopycat).

We work with a lot of small, exciting businesses. But all businesses need investment in time, expertise and money. We wanted to so something that enabled us to use money invested in our services, passion and craft in others. We thought microloans was a good way forward. So far we have helped 71 people, investing $4600 (Thank you Kiva).

What do you do to be ‘good people’?

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50/50 Project No.1: Home Sweet Home.


Why are we doing this?

Almost 8 years ago (before we started Designed By Good People), Lee and I were getting married just a few days before Christmas. During the wedding service we were told a good marriage should be 50/50, equally sharing responsibilities, chores and laughter, making sure we were equals in the relationship. We liked this. And this has been the inspiration for this project. “Shall we _____ 50/50?” is an expression that we use almost on a daily basis.

We believe that design can make a difference, but all too often is used to justify mindless consumerism. As a society, we often buy shinny new things that make us feel good for a while, but soon become something we ignore. We believe that design can work differently, wouldn’t it be nice to buy something that makes you feel good every time you looked at it?

Through Kicktstarter, we’ve launched our first 50/50 project, the idea is to design crafted products with a message and half of the profits will go to a good cause. After contacting a number of charities, we established a partnership with The Passage, half of the profits from our first 50/50 project will go to them.

Last year The Passage housed 125 people through their accommodation projects alone, that’s 125 people that don’t have to call the streets home anymore. That’s why we’re producing a limited edition of 125 posters at £125 each (unframed). They’re also available framed (at an extra cost).




We’ll also have hand printed postcards at £15 each (unframed), these are not a limited edition and will print as many as requested. They’re also available framed (at an extra cost).




••••••• AN UPDATE •••••••

Our 50/50 project is now up running.  We scaled down production, and have a new addition to the ‘Home Sweet Home’ family.

Last year The Passage housed 125 people through their accommodation projects alone, that’s 125 people that don’t have to call the streets home anymore. If you want to help us  increase that number, please visit our Fifty50 Etsy shop, where you can find:

  • A6 prints, hand printed on 100% recycled card
  • 8×10″ laser engraved posters, using plywood and card from sustainable sources.

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As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?).

We thought we would share some of these things with you from time to time because good people share. Continue reading

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SAINBURY'S logo by thomas age 3

Recently we took a walk in a place we hadn’t been before with our toddler.

We turned a corner and suddenly a little voice said ‘look, Sainsbury’s’. He recognised the bright orange logo despite having only been in one Sainsbury’s store before. 

The things is, he can’t read yet. He recognised it, he didn’t read it. To him it was just an image, a picture. Continue reading

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It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you.

We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own.

We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Continue reading

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Image Designed By Good People

Three friends were walking past a river when they saw lots of children in the river floating towards a huge waterfall. One of the friends jumped in to try to save the children from going over the edge but there were far, far, too many of them.

The second friend started building a raft to save more children. He looked around for the third friend who was swimming up river. “Aren’t you going to help me build the raft?” he said.

“No” he replied, “I’m going to stop who or what is throwing the children in the water”. Continue reading

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50/50 Christmas


7 years ago (before we started Designed By Good People), Lee and I were getting married just a few days before Christmas in Suchitoto, El Salvador. During the wedding service it is traditional (in El Salvador) for the man to give the woman 25 coins (arras) and say something along the lines of ‘these arras represent that I’ll care for you and will make sure I provide our family with everything we’ll need’. Traditionally the woman would receive them and say she’ll look after them and make sure to administrate them carefully. The tradition has changed, during our wedding I also gave Lee the arras and said to him the same words he said to me. We were told a good marriage should be 50/50, equally sharing responsibilities, chores and laughter. Making sure we were equals in the relationship. We liked this. And this has been the inspiration for our next project. Continue reading

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