Every Christmas we try to live up to our name by creating a Christmas Story rather than a Christmas card.
High streets are important, both for community and for place. They help define an area as being more than a collection of homes, but over time many they have lost their way, and yet shopping malls wouldn’t be around today if it wasn’t for the high street.
As part of the Outer London Fund we are asked by The Muswell Hill Traders Association to create branding for Muswell Hill. They hold various events, many of which already exisited and had logo’s that were already in use. So the identity had to work with those, and new ones. The identity had to communicate everything that happened in Muswell Hill while still being emotive and recognizable. The solution was in the problem: Everything IN MUSWELL HILL. A variety of typefaces could adapt to emote various events, it could be fun, colourful and yet all still feel like one identity.
We don’t give out Christmas cards. But every year we have a Christmas story.
This is our third year. In the first year we bought gifts through Oxfam, buying mosquito nets, medicine, livestock and school books etc based on the 12 days of Christmas. Last year we bought 70 Children’s books for our local library that we helped the local community save from closure.
This year we are investing $1600 (£1000) in Kiva, helping:
We have done a lot of work for small brands (much of which hasn’t come out yet so we can’t show anyone what we have been up to!). But alongside branding and packaging we have been doing a lot of high street improvement works.
We are working in Ruislip Manor alongside Hillingdon Council (who have been great), local businesses, the GLA, Meanwhile Space, Steer Davies Gleave and East Architects. We have been involved in the pop up shop there and improvements to shops and signage. We have run workshops with local businesses and are designing signage for a number of businesses there. It’s often tough working with so many small businesses, the council & GLA all at the same time and pulling together so many different quotes for the shops. But we hope to make a difference for people who matter, the little guys, the shops you know the owners of by name.
If you want to find out more about what is going on there, CLICK HERE