Tag Archives: start with why

GOOD PEOPLE STORIES 1: LEE’S STORY.

LEE, DESIGNED BY GOOD PEOPLE_IMAGE

Hello.
I’m Lee, one of the partners at ‘Designed By Good People’

Business is about relationships. It’s good to get to know people. So I thought I’d do this virtually.

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People don’t buy what you do, they buy WHY you do it.

Designed By Good People are huge fans of TED.com and Simon Sinek. This talk caught our eye as it articulates why we are starting our company better than we have…so far. Which is annoying. The premise behind the talk is that people buy why you do something. Not what you do. Continue reading

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