Hope you had a good week.
Have a good weekend.
As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?).
We thought we would share some of these things with you from time to time because good people share.
Last weekend we stumbled upon Carter’s Steam Fair. Jody Carter is a fantastic signwriter and does much of the work you see here. We are fans of Jody. His hand crafted skills conjour up happy memories from our youth visiting Goose Fair in Nottingham. Fairs are great total brand experiences, from the sights, smells, lights and noise.
Despite most of the graphics here being quite different, they have a unifying feel to them. How do they make you feel? What sort of experience would you have on these rides? Is this a fun place, a nostalgic place, how does it smell or sound?
Our guess is that most people would come to the same conclusion. Which is great branding.
Like we said, you never stop learning. Even when visiting a fairground.
If you want to see more of what we do, go to designedbygoodpeople.com
We met Simon at London Bridge after he contacted us to find out what he was doing and why he was doing it. He had trained as a chef but had a passion for charcuterie. He didn’t like things to be fake or designs that tried to hard. We talked about all sorts of subjects, not just his brand. When someone is the brand, it’s good to find out more about them than just what they want to promote and sell.
Recently we took a walk in a place we hadn’t been before with our toddler.
We turned a corner and suddenly a little voice said ‘look, Sainsbury’s’. He recognised the bright orange logo despite having only been in one Sainsbury’s store before.
The things is, he can’t read yet. He recognised it, he didn’t read it. To him it was just an image, a picture. Continue reading
It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you.
We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own.
We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Continue reading
Three friends were walking past a river when they saw lots of children in the river floating towards a huge waterfall. One of the friends jumped in to try to save the children from going over the edge but there were far, far, too many of them.
The second friend started building a raft to save more children. He looked around for the third friend who was swimming up river. “Aren’t you going to help me build the raft?” he said.
“No” he replied, “I’m going to stop who or what is throwing the children in the water”. Continue reading