GOOD PEOPLE NEVER STOP LEARNING

CARTERS STEAM FAIR DBGP 15

As a designer you are never off duty. Often things catch your eye which may solve a problem, you just find beautiful, or are possible solutions to problems you haven’t been challenged by yet (anyone got any ethical candy floss they want packaging for?).

We thought we would share some of these things with you from time to time because good people share.

CARTERS STEAM FAIR DBGP 1 CARTERS STEAM FAIR DBGP 2 CARTERS STEAM FAIR DBGP 3

Last weekend we stumbled upon Carter’s Steam Fair. Jody Carter is a fantastic signwriter and does much of the work you see here. We are fans of Jody. His hand crafted skills conjour up happy memories from our youth visiting Goose Fair in Nottingham. Fairs are great total brand experiences, from the sights, smells, lights and noise.

CARTERS STEAM FAIR DBGP 4 CARTERS STEAM FAIR DBGP 5 CARTERS STEAM FAIR DBGP 6 CARTERS STEAM FAIR DBGP 7 CARTERS STEAM FAIR DBGP 8 CARTERS STEAM FAIR DBGP 9 CARTERS STEAM FAIR DBGP 10 CARTERS STEAM FAIR DBGP 11 CARTERS STEAM FAIR DBGP 12 CARTERS STEAM FAIR DBGP 13 CARTERS STEAM FAIR DBGP 14 CARTERS STEAM FAIR DBGP 16 CARTERS STEAM FAIR DBGP 17

Despite most of the graphics here being quite different, they have a unifying feel to them. How do they make you feel? What sort of experience would you have on these rides? Is this a fun place, a nostalgic place, how does it smell or sound?

Our guess is that most people would come to the same conclusion. Which is great branding.

Like we said, you never stop learning. Even when visiting a fairground.

If you want to see more of what we do, go to designedbygoodpeople.com

Tagged , , , ,

A STORY ABOUT A LONDON CHARCUTIER

THE LONDON CHARCUTIER PACKAGING RANGE_LR

We met Simon at London Bridge after he contacted us to find out what he was doing and why he was doing it. He had trained as a chef but had a passion for charcuterie. He didn’t like things to be fake or designs that tried to hard. We talked about all sorts of subjects, not just his brand. When someone is the brand, it’s good to find out more about them than just what they want to promote and sell.

Continue reading

Tagged , , , ,

A STORY ABOUT NAMES & BRANDING

SAINBURY'S logo by thomas age 3

Recently we took a walk in a place we hadn’t been before with our toddler.

We turned a corner and suddenly a little voice said ‘look, Sainsbury’s’. He recognised the bright orange logo despite having only been in one Sainsbury’s store before. 

The things is, he can’t read yet. He recognised it, he didn’t read it. To him it was just an image, a picture. Continue reading

Tagged , , ,

A FAIR TRADE STORY, DESIGNED BY GOOD PEOPLE

SLIDER_packs-2-1024x512-B

It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you.

We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own.

We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Continue reading

Tagged , , , ,

UPSTREAMISM

UPSTREAMISM

Image Designed By Good People

Three friends were walking past a river when they saw lots of children in the river floating towards a huge waterfall. One of the friends jumped in to try to save the children from going over the edge but there were far, far, too many of them.

The second friend started building a raft to save more children. He looked around for the third friend who was swimming up river. “Aren’t you going to help me build the raft?” he said.

“No” he replied, “I’m going to stop who or what is throwing the children in the water”. Continue reading

Tagged , , , , ,

50/50 Christmas

t_dbgp_work_hello

7 years ago (before we started Designed By Good People), Lee and I were getting married just a few days before Christmas in Suchitoto, El Salvador. During the wedding service it is traditional (in El Salvador) for the man to give the woman 25 coins (arras) and say something along the lines of ‘these arras represent that I’ll care for you and will make sure I provide our family with everything we’ll need’. Traditionally the woman would receive them and say she’ll look after them and make sure to administrate them carefully. The tradition has changed, during our wedding I also gave Lee the arras and said to him the same words he said to me. We were told a good marriage should be 50/50, equally sharing responsibilities, chores and laughter. Making sure we were equals in the relationship. We liked this. And this has been the inspiration for our next project. Continue reading

Tagged , , , , , ,
Follow

Get every new post delivered to your Inbox.

Join 647 other followers

%d bloggers like this: