A STORY ABOUT A LONDON CHARCUTIER

THE LONDON CHARCUTIER PACKAGING RANGE_LR

We met Simon at London Bridge after he contacted us to find out what he was doing and why he was doing it. He had trained as a chef but had a passion for charcuterie. He didn’t like things to be fake or designs that tried to hard. We talked about all sorts of subjects, not just his brand. When someone is the brand, it’s good to find out more about them than just what they want to promote and sell.

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A STORY ABOUT NAMES & BRANDING

SAINBURY'S logo by thomas age 3

Recently we took a walk in a place we hadn’t been before with our toddler.

We turned a corner and suddenly a little voice said ‘look, Sainsbury’s’. He recognised the bright orange logo despite having only been in one Sainsbury’s store before. 

The things is, he can’t read yet. He recognised it, he didn’t read it. To him it was just an image, a picture. Continue reading

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A FAIR TRADE STORY, DESIGNED BY GOOD PEOPLE

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It’s halfway though Fairtrade Fortnight so we thought we would share a liberating story with you.

We have had a long relationship with Liberation Foods. They are the UK’s only fair trade, farmer owned nut company. In fact we were there right at the brands birth when we worked for a different agency. The people running it are passionate and believe in what they do. They are inspiring to work with and it was working with Liberation on their original branding that was in part, inspiration for us starting up on our own.

We believe you do better work when you believe in what you do. The only way to take control of who we worked for was to start up on our own. So Designed By Good People was born in 2010 to work for clients who believed what we believed: that the world should be more ethical, less wasteful, more sustainable. Continue reading

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UPSTREAMISM

UPSTREAMISM

Image Designed By Good People

Three friends were walking past a river when they saw lots of children in the river floating towards a huge waterfall. One of the friends jumped in to try to save the children from going over the edge but there were far, far, too many of them.

The second friend started building a raft to save more children. He looked around for the third friend who was swimming up river. “Aren’t you going to help me build the raft?” he said.

“No” he replied, “I’m going to stop who or what is throwing the children in the water”. Continue reading

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50/50 Christmas

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7 years ago (before we started Designed By Good People), Lee and I were getting married just a few days before Christmas in Suchitoto, El Salvador. During the wedding service it is traditional (in El Salvador) for the man to give the woman 25 coins (arras) and say something along the lines of ‘these arras represent that I’ll care for you and will make sure I provide our family with everything we’ll need’. Traditionally the woman would receive them and say she’ll look after them and make sure to administrate them carefully. The tradition has changed, during our wedding I also gave Lee the arras and said to him the same words he said to me. We were told a good marriage should be 50/50, equally sharing responsibilities, chores and laughter. Making sure we were equals in the relationship. We liked this. And this has been the inspiration for our next project. Continue reading

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